Stemming from a simple purpose of maintaining social connections with friends and loved ones through the virtual world, these social networking sites have become a big hit and may be safely considered as a necessity. Personal, educational, business relations-these are all catered by the social media. This is also one reason why such social networking platforms have been embedded in many different sites for the purpose of driving traffic and gaining millions. Sounds interesting, right? Now if you are a budding web-marketing entrepreneur, then make sure you make yourself familiar with these social networking sites.
Maximize Your Presence. There are probably hundreds of social networking sites nowadays and the most popular among them are Facebook, Twitter, Myspace, Google+ and many others. The best thing about these sites is that membership is free. Definitely, the more social networking sites you become a member of, the wider your visibility is. This will make you gain more fans, followers and friends.
Make Your Profile/ Page Neat and Stylish. Your profile or page in these social networking sites is an extension of your website. Definitely, what you show on these pages will reflect on your actual webpage. Make sure the page is unique and user friendly. This will make your fans and followers feel comfortable browsing through your site.
Respond To Your Fans. Nothing can make your fans and followers more appreciated and valued than replying to their queries, thanking them back, "mentioning them" or re-tweeting their tweets and "mentions". Keeping an open relationship with your fans will build stronger ties and rapports thus building up your website's image.
Initiate Discussions and Conversations. People would love to be heard! Starting out daily discussions and threads on your profile or page will give your fans something to look forward to each day. These discussions you initiate will give them a sense that you value their opinions and words about your product, etc.
Run Competitions and Challenges. Making use of your fans competitiveness and love for free stuffs is an excellent means of promoting your website's visibility. Set up contests like "best tagline", most friends referred, and the like. You can give them prizes in the form of materials relevant to your site, free subscription or other grandiose prizes like gadgets and cash.
Learn To Control Your Presence. Many pages, perhaps due to being overwhelmed with the fans' responses, become too showy or uncontrolled with the information they provide to the extent of clogging up your fans' newsfeeds and logs. This will certainly turn your followers and fans off so make sure you space out your posts and updates.
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